There are essentially two primary uses for the iOS for those involved in graphic arts. One is functional and easy to use, whereas the second is under developed and requires imagination.
The first use, as a device to consume media, is highly pragmatic. Both iPhones and iPads are perfect for quickly finding information because they are compact, instant-on, and wireless.
The second use, as a mobile e-commerce platform, could be highly profitable. A thoughtful app for iOS could send a stream of pictures, blogs, postcards, memory books, transcripts, forms, and more print ready material to your print shop.
The trouble, of course, is that developing an app or coming up with an e-commerce strategy is like producing a movie. Both require a storyboard with a beginning, middle, and an end (plus a healthy dose of IT). Are you going to put on your director's hat?
The audience, if you were curious, will continue to grow according to these plans.
Shoutback: How do you think the App Stores will play a role in print media?
photo credit: Apple Computer, Inc.
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