There was a lot of Apple fanfare last week as Steve Jobs and company (re)unveiled the iPhone 4. There was a much more significant announcement during Apple's World Wide Developer Conference keynote speech — iAds. Yes, apparently Apple wants has been inspired by the AMC televisions show Mad Men and is taking aim at the advertising industry. Maybe the announcement is just a culmination of their purchase of Quattro, a mobile advertising company, and ongoing battle with the Googlenaut.
Why iAds?
The iAd environment has many advantages for advertisers. Since the ads are distributed within approved Apple apps via iOS, the end user experience and back-end programming are consistent. The ads are more visually interrupting than text based ads with ample screen real estate at the bottom of the app, which should translate into more clickthroughs. Security for the user is enhanced through clear labeling as an "iAd" and lack of confusion from outbound links and links obscured by URL shorteners. Users can view the advertisement and seamlessly return to the application.
Having a more sophisticated mobile advertising platform as an option should speed marketers' adoption. Steve Jobs announced that Apple has secured commitments for about 50% of all mobile ad spending in the second half of 2010. This is significant considering the technology has not been released to the public. In the end, iAds represent another platform shifting advertising dollars away from print.
(photo inspired by Mad Men)
Why iAds?
- Apple Controlled Distribution
- Apple Controlled Curation
- 60%/40% Revenue Split
- Full Analytics for Advertisers
- Integrated for coupons and barcodes
The iAd environment has many advantages for advertisers. Since the ads are distributed within approved Apple apps via iOS, the end user experience and back-end programming are consistent. The ads are more visually interrupting than text based ads with ample screen real estate at the bottom of the app, which should translate into more clickthroughs. Security for the user is enhanced through clear labeling as an "iAd" and lack of confusion from outbound links and links obscured by URL shorteners. Users can view the advertisement and seamlessly return to the application.
Having a more sophisticated mobile advertising platform as an option should speed marketers' adoption. Steve Jobs announced that Apple has secured commitments for about 50% of all mobile ad spending in the second half of 2010. This is significant considering the technology has not been released to the public. In the end, iAds represent another platform shifting advertising dollars away from print.
photo credit: katclay
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